Stephen Jackel talks business growth
Ideas, innovation and action to power healthy business growth

Is your business part of the social media conversation?

First there were blogs. Then came MySpace, Facebook and Twitter. There’s no denying that social media is immensely popular right now. But there are plenty more people who are looking in at this crazy online social world and scratching their heads. What is the deal?

On one hand it’s really simple. You add friends to your “network” and then say stuff. On other other hand, it’s hard to see why or how this can be useful, particularly for a small business.

The answer is to take a step back and realise that the web is no longer just a bunch of static web pages that people browse. It’s an extension of the real world. It’s a place where people can meet and share stories, ideas and solutions. It’s part of people’s lives. It’s a place bubbling with conversations. It’s a constant rain of information, thoughts, questions and suggestions from around the world that lands and mixes into an ocean brimming with the things that are important to people.

Now the question becomes not “what is social media” but, “are you part of the conversation?”

Are you sharing your ideas and knowledge with the world? When someone has a problem that you know how to solve, are you there to help? Will the person’s friends know about you to refer you on? Do you know when people are talking about you or your business? What are they saying about it?

Regardless of whether you’re there, people will be talking. Talking about problems that you could help solve and even talking about your business! Can you afford not to be an active part of those conversations?

Over the next few posts, I’m going to explore the social media scene in more detail. Meanwhile, why not do a Google search for some keywords in your industry. Search through the results and find some blogs and check them out. You might be surprised by how much people are already talking.

What is your opinion about social media? How well do you understand it? Are you part of the social media conversation?

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